WE ARE AN ONLINE COMPANY

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WE ARE AN ONLINE COMPANY

WE ARE AN ONLINE COMPANY
The retail business is changing dramatically. New technologies and trends foster new business models and challenge traditional business stores. This has also an impact on our products.

The traditional iconic Swiss swim wear brand Lahco doesnt exist any more, CALIDA and other clothing lines have decided, not to produce swim wear any more and the selection of swim wear for men has been reduced substantially in the stores. Big department store still have exorbitant margins on the purchasing prices that actually encourage production in low-wage countries. The large, corporate producers of clothing lines exploit skilllful these economic of scales and secure the largest pieces of the cake through window displays at the retail stores.This leads to a more monotonous, aligned and less individual offering.

But it also offers new chances: We have decided to position us as an ONLINE COMPANY only. We distribute our products exclusively through our website www.rookiro.com and participate at pop-up store concepts and different events to present our brand rookiro to a wider audience.

We will continue to create edgy designs, equip our swim shorts with little accessories that are unique and playful. However, we will not compromise on the quality of the fabrics and the workmanship. We will continue to produce our swim shorts in Italy.

Our focus offers our customers a significant advantage: The profit marign of the retailers is passed on to our customers by more favourable prices. We are convinced that we generate more customers through our online presence and our advantages through our digital business model are brought stronger into play.

We continue to offer in Switzerland and the Principality of Liechtenstein a free delivery service. For all the other countries, we offer from purchases from CHF 250.- also a free delivery service.

Benefit from our clear positioning. With a few clicks you you can make your order.
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